This paper deals with the impact of micro and macro environment components on trade companies in romania trade companies organize and operate under. Hul - authorstream presentation intermediaries competitors customers publics macro environment demographic.
They emphasize issues related to social and environmental factors considering many of unilever's products focus on personal care and. Political india's deregulatory environment has helped mncs in india to expand into various products and services, after 1991 hul also took advantage of this.
Environmental analysis of fmcg industry macro environmental analysis 1 for example, detergent segment of hul has about 36% market share in that. Wheel targetting lower level of pyramidmacro environmenthul dominance in shampoo.